Logo for: Genrose Stone & Tile

Pembroke NH


95 Sheep Davis Road
Pembroke, NH 03275
p: 603-225-4075


Monday 7:30 am - 4:30 pm
Tuesday 7:30 am - 4:30 pm
Wednesday 7:30 am - 4:30 pm
Thursday 7:30 am - 4:30 pm
Friday 7:30 am - 4:30 pm
Saturday 8:00 am - 12:00 pm*
*Closed Saturdays during July and August 

Experience, Knowledge and Customer Service

Since 1988, GENROSE Stone + Tile has brought quality products and a wide selection to our customers. Our Design Consultants and Architectural Design Division have been working together with homeowners, architects, designers, contractors and commercial developers to bring ideas to life. We strive to inspire excitement through innovative products and support. Shop the latest stone and tile collections in porcelain, ceramic, glass, slate, mosaics, marble, quartz, quartzite, granite and more!

GENROSE Stone + Tile in New Hampshire started in the Eighties when neon and walkmans were in. Bill and his brother Bob Smethurst had just begun what would be their career-long journey in the tile industry. Wm. Smethurst & Son actually started in the 1940’s in Medford, MA as a tile and glass tile installation company in the Boston Area serving some of the most prestigious Universities and residential customers. Learning all the tricks of the trade from their dad, Bob (Senior), both Bill and Bob successfully stepped into the role of fourth generation Smethurst tile gurus. “A business can only be as strong as its customer base.” This was the slogan Bob (Senior) lived by and continues to be the cornerstone of operations for GENROSE Stone + Tile in NH even today. Bill Smethurst has made New Hampshire his home and is very involved in the community and as a hockey coach.

Our NH locations are conveniently located in Pembroke and Merrimack and share the same philosophy of quality service with quality products that has helped us to grow the business year after year!

What Customers Are Saying

Such a wonderful experience 2/10/22 - Pembroke, NH Showroom Drew made, what could have been an extremely stressful experience (for me) in picking all the tile for my new bathroom, into such a pleasant and wonderful experience. I will send everyone I know to your store as it was such a wonderful experience. Thank you Drew!
Salesperson - Andrew S
- Patricia V
Drew is fantastic 11/3/21 - Pembroke, NH Showroom Drew is fantastic, he's patient and doesn't get flustered. I changed my mind a few times and he just rolls with it. He is a great guy and doing you a great service. Salesperson - Drew S
- Susan V
Knowledgeable Team 10/26/21 - Pembroke, NH Showroom Very helpful, knowledgeable team" Salesperson = Andrew S (Pembroke Showroom, 10 of 10 rating).
- Rolan B
Very happy with the selection 8/30/2021 - Pembroke, NH Showroom Very happy with the selection of tile Genrose has to offer as well as the efficiency of the staff. Salesperson = Alyssia Z
(Pembroke Showroom, 5 of 5-star rating on Google MyBusiness and 10 of 10 rating on internal survey)
- Carol & Robert B
Great Outcome! Pembroke Showroom - 8/9/2021 Make an appointment and you will have a great outcome to your project! 9 of 10 rating
- Customer from Tilton, NH
Very Professional Pembroke, NH Showroom - 06/03/21 Very professional and extremely helpful in choosing from an extensive inventory. Salesperson: Alyssia Z 10 of 10 rating
- Ray B | New Hampshire
Great Place Pembroke, NH Showroom - 05/25/21 Great place to get almost everything you need for tile and installation, everytime I've come here they always have everything I need in stock for schluter products (5 of 5-star rating on Google MyBusiness)
- Brett F
Had A Great Experience Pembroke, NH Showroom - 5/06/21 I had a great experience. Alyssia was awesome to deal with and very helpful in picking out the tile (10 of 10 rating) Salesperson: Alyssia Z
- Chuck H | Concord, NH
Beautiful Options Pembroke, NH Showroom - 03/31/21 When we walked into the store we were completely overwhelmed by choices. There are so many beautiful options. Then Melissa came over to us and walked us through some of our options based on some photos we showed her. She guided us through the whole process and made sure I had everything I needed to complete the job. We are very grateful and couldn’t be happier with the service and help we got from Genrose! Thank you! (5 of 5 star rating on Google My Business) Salesperson: Melissa F
- Tim M | Belmont, NH
Showroom is Beautiful Pembroke, NH Showroom - 03/29/21 The showroom is beautiful with lots of tile on display. Melissa helped us a lot to pick out the perfect tile. She was so great to work with. Thank you Melissa! (5 of 5 star rating on Google My Business) Salesperson: Melissa F
- Jon E | Henniker, NH
Helped With Such Care Pembroke, NH Showroom - 03/18/21 I was helped with such care. Options were presented to me, and the differences between glass, ceramic and porcelain explained. Your store is beautiful. I will absolutely let people know how great the quality is. It was a nicer experience than choosing tile at a big box store because I knew my choices were best for the project. (10 of 10)
- Kayla F | Concord, NH
Fantastic and Responsive Pembroke, NH Showroom - 03/17/21 Our sales person was Melissa and she was fantastic and responsive. The best (9 of 10 rating) Salesperson: Melissa F
- Customer in Contoocook, NH
Extremely Knowledgeable Pembroke, NH Showroom - 2/27/2021 Extremely knowledgeable and friendly. Highly recommended (5 of 5 star rating on Google My Business)
- Ken B
Great to Work With Pembroke, NH Showroom - 11/18/2020 Melissa at the Pembroke store was great to work with. We had no idea what we wanted going into the project but after 2 visits she helped us find the perfect tile for our kitchen. We are in love with the finished product and it came in much sooner than we expected! (5 of 5 star review on Google My Business) Salesperson: Melissa F
- Jennifer T | Concord, NH
Pleasure to Work With Pembroke, NH Showroom - 03/09/21 During my recent bathroom renovation, I had occasion to purchase from the Ipswich, MA and Pembroke, NH stores. All of your sales staff were very helpful and a pleasure to work with. (5 of 5 star rating on Google My Business)
- Linda H
Exceptionally Helpful Pembroke, NH Showroom - 8/01/16 Purchased Ditra shower materials. Staff was exceptionally helpful - thanks! (Maggie Hamilton)
- Doug M

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