GENROSE Stone + Tile Burlington, Malden, Ipswich | MA Back to Showrooms

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GENROSE Stone + Tile | Burlington, MA

103 Terrace Hall Avenue, Burlington, MA 01803

GENROSE Stone + Tile | Malden, MA
344 Eastern Avenue, Malden, MA 02148

GENROSE Stone + Tile | Ipswich, MA
78 Turnpike Rd, Unit B, Ipswich, MA 01938

We’ve Changed Our Name!

Ever since 1988, when we opened a small fabrication shop and showroom, we have been on an incredible journey. Through acquisitions and partnerships, we’ve brought a number of independent businesses together under one umbrella to expand our innovative products and services. Along this journey, we’ve never lost sight of our goal to build a strong, enduring brand.

The GENROSE Stone + Tile brand heralds a new chapter that unifies our independent companies and our new Architectural Design Division into one cohesive entity.


Neon and walkmans were in. It was the eighties and Bill and Bob Smethurst had just begun what would be their career-long journey in the tile industry. Learning all the tricks of the trade from their dad, Bob (Senior), they successfully stepped into the role of fourth generation Smethurst tile gurus. “A business can only be as strong as its customer base.” This was the slogan Bob Senior lived by and continues to be the cornerstone of operations for GENROSE Stone + Tile | MA even today. Our Massachusetts locations are conveniently located in Burlington, Ipswich and five minutes outside of Boston in Malden, MA. Visit us today! 

Looking to start your next project?  We would love to help ›

What Customers Are Saying About Us

03/24/21 - Jenn H., Pepperell MA (Burlington Showroom, 5 of 5 star Google MyBusiness rating) "Everything about our experience with GENROSE in Burlington, MA was fantastic! I found a tile that I loved and they were able to supply it for FOUR DOLLARS LESS PER SQUARE FOOT than where I had originally found it! We saved huge amounts of money! Both of their sales reps are genuinely friendly and helpful. I worked primarily with Paul who bent over backwards to keep me updated on when my tile would arrive from Italy so that I could coordinate with my contractor. The Chicago by CIR Hexagon tile we chose is nothing short of perfect. It never looks dirty, it picks up warm and cool tones, and it even matches my dogs! We have gotten many compliments. I highly recommend working with GENROSE Burlington and would absolutely do business with them in the future! Jenn H"  Salesperson = Paul M

03/16/21 - Joe S., Billerica MA (Malden Showroom and Burlington Showroom, 10 of 10 rating) "Great place, great selection too." Salespeople = Bob S, Larry T, Sonja B

03/16/21 - Customer in Nahant, MA (Ipswich Showroom, 10 of 10 rating) "The service was fantastic, the delivery time was quick, the guys were both amazing to work with!"

03/09/21 - Nathan G., Malden MA (Burlington Showroom, 5 of 5 star rating on Google My Business) "Worked with Bob Smethurst & the team on refreshing our bathroom. Fantastic products on display & all readily available. The finished project looks incredible. Highly recommended company!" Salespeople = Bob S and Paul S

03/09/21 - Linda H. (Ipswich Showroom and Pembroke Showroom, 5 of 5 star rating on Google My Business) "During my recent bathroom renovation, I had occasion to purchase from the Ipswich, MA and Pembroke, NH stores. All of your sales staff were very helpful and a pleasure to work with."

03/09/21 - Scott Y., Topsfield MA (Ipswich Showroom) 5 of 5 star rating on Google My Business, no comments. Salesperson = Mike W

03/09/21 - Maureen P., Burlington MA (Burlington Showroom, 5 of 5 star review on Google My Business) "The woman that was working in the store the day I went in was so nice and very helpful! I showed her the stone I wanted and she ordered me the amount I needed and called me within 2 days to tell me stone was in!!! Very nice staff. Super efficient. Thank you!!" Salesperson = Sonja B

01/21/2021 - Elsie K., Malden MA (Malden Showroom, 10 of 10 rating) "Our salesman, Larry Taylor, was extremely patient with me. I think I looked at every white tile in the store, at different times during my search."

12/01/2020 - Nick G., Saugus MA (Malden Showroom, 10 of 10 rating) "Nice people. quality product. we will be returning" Salesperson = Larry T 

05/20/19 - Christine P., Hampton NH (Malden Showroom, 10 of 10 rating) " The gentleman that helped me with my bathroom floor tile was very helpful and patient." Salesperson = Mike M

05/13/19 - Michelle R., Winchester MA (Malden Showroom, 10 of 10 rating) " Cheryl was very helpful, I appreciated her assistance." Salesperson = Cheryl B

05/13/19 - Lisa F., Beverly MA (Ipswich Showroom, 10 of 10 rating) " Low Prices. Quality brands. Friendly Service. Very fast order turnaround times." Salesperson = Richard L

05/29/18 - Carina D., Ipswich MA (Ipswich Showroom, 9 of 10 rating) " Very helpful staff, very polite even when I didn't purchase some items from you. Didn't need to add cost of designer to project because staff gave me choices for my tile that are perfect!"  Salesperson = Ashlee G

05/22/18 - Art S., Bedford MA (Malden Showroom) 10 of 10 rating - Salesperson = Bob O

05/21/18 - Showroom Customer, Wakefield MA (Burlington Showroom, 10 of 10 rating) " Loved everything about this place. They were awesome and very helpful."

04/30/18 - Janet L., Rowley MA (Ipswich Showroom, 10 of 10 rating) " I love dealing with Mike in the Ipswich store. he has been very patient and helpful to my remodeling process.. I highly recommend your store and his expertise!! thank you"

04/16/18 - Judy, Stoneham MA (Burlington Showroom, 10 of 10 rating) "Both Ross and Sonya were knowledgeable and professional. Sonya went above and beyond to answer some design and color questions as well. I thoroughly enjoyed working with them."

02/26/18 - Dorren H., Murray H., Burlington MA (Burlington Showroom) 10 of 10 rating

​01/23/18 - Joe T., Billerica MA (​Burlington Showroom, 10 of 10 rating) "Everyone who has helped my wife and I every time we have come in there has been awesome. A+ customer service with an A+ selection and product" Salesperson = Sonja B.

01/21/18 - Mireille L., Burlington MA (Burlington Showroom​, 10 of 10 rating) "We appreciate your flexibility to accommodate our schedule, which kept being pushed back. We love the tiles." Salesperson = Sonja B.

01/15/18 - Carol, Burlington MA (Burlington Showroom, 9 of 10 rating) "Ross was a great help walking me through the details!"

01/15/18 - James W., Gloucester MA (Ipswich Showroom) "I purchased Schluter products for a shower. The man who waited on me was very knowledgeable and helpful." Salesperson = Bob S.

01/09/18 - Bret M., Beverly MA (Ipswich Showroom, 10 of 10 rating) "We had a great experience purchasing tile. Everyone was helpful and attentive. They even went out of their way to provide samples from another location the next day- we appreciated that very much."

01/05/18 - Showroom Customer, Wakefield MA (Malden Showroom, 10 of 10 rating) "Purchased bathroom vanity and linen closet. Great quality! Sales rep Cheryl in Malden was pleasant, knowledgeable accommodating."

12/22/17 - Chris D., Boston MA (Malden Showroom, 10 of 10 rating) "Bob O. was great! He was very patient with delays in my remodel. I'll definitely shop at Galleria again."

12/14/17 - Kathleen D., Lexington MA (Burlington Showroom, 10 of 10 rating) "Sonja B. was extremely helpful and a pleasure to work with. She's very enthusiastic and has a good sense of style and color."

11/13/17 - Frank, Woburn, MA (Burlington Showroom, 10 of 10 rating) "Sonia was an excellent customer service rep very friendly and knowledge about Gallery products" Salespeople: Sonja B. and Ross L.

11/14/17 - Carol R., North Andover, MA (Burlington Showroom, 10 of 10 rating) "I wish I found this place earlier. The Burlington store was fantastic especially Sonja. Very helpful."

11/6/17 - Lucia P., Saugus, MA (Malden Showroom, 10 of 10 rating) "The customer service was excellent!" Salesperson: Cheryl B.

11/6/17 - Showroom Customer, Medford, MA (Malden Showroom, 10 of 10 rating) "Great showroom the selections"

11/20/17 - Showroom Customer, Jamaica Plain, MA (Malden Showroom, 10 of 10 rating) "Customer service was great."

11/20/17 - Carolyn L., Tewksbury, MA (Burlington Showroom, 10 of 10 rating) "You were all so nice and helpful. We really appreciated that. I would recommend you in a minute!" Salesperson: Ross L.

10/19/17 - Tracy, Swampscott, MA (10 of 10 rating) says "Bob O. helped me pick out my tile purchase-he was a great help"

9/25/17 - Ken S., Burlington, MA (Burlington Showroom, 10 of 10 rating) "Great selection and very helpful" 

9/20/17 - Karen B., Malden, MA says  "Staff and product are excellent! Staff are Knowledgeable, Helpful, and patient! All around great experience.."  Salesperson: Larry T. and Cheryl B.

9/12/17 - Showroom Customer, Arlington MA (Burlington Showroom, 10 of 10 rating) "Sonja was friendly, helpful and knowledgeable!"

9/6/17 - Mike V., Malden, MA says  "Always an enjoyable day of shopping at Galleria. The staff are always extremely knowledgeable and helpful. Just a great place to do business with"  Salesperson: Larry T.

08/21/2017 - Matthew M. says "My contractor steered me and my wife to Smethurst Tile in Malden. We contacted Larry who has worked with my builder for years. He was able to help us pick out both a beautiful Backsplash for our kitchen as well as tile flooring for our bathroom. Both products were very classy and added not only beauty but warmth to our complete first floor remodel. And too boot, they were very reasonably priced. He never tried to sell us something that we either didn't want or could not fit into our budget. And he made our buying experience terrific. I would highly recommend anyone Looking to put stone or tile into their home to give Larry at Smethurst a call first. You won't be disappointed."