GENROSE Stone + Tile Pembroke, Merrimack | NH Back to Showrooms

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GENROSE Stone + Tile | Pembroke, NH

95 Sheep Davis Road, Pembroke, NH 03275

GENROSE Stone + Tile | Merrimack, NH
714 Daniel Webster Highway Merrimack, NH 03054


We’ve Changed Our Name!

Ever since 1988, when we opened a small fabrication shop and showroom, we have been on an incredible journey. Through acquisitions and partnerships, we’ve brought a number of independent businesses together under one umbrella to expand our innovative products and services. Along this journey, we’ve never lost sight of our goal to build a strong, enduring brand.

The GENROSE Stone + Tile brand heralds a new chapter that unifies our independent companies and our new Architectural Design Division into one cohesive entity.


Neon and walkmans were in. It was the eighties and Bill and Bob Smethurst had just begun what would be their career-long journey in the tile industry. Learning all the tricks of the trade from their dad, Bob (Senior), they successfully stepped into the role of fourth generation Smethurst tile gurus. “A business can only be as strong as its customer base.” This was the slogan Bob Senior lived by and continues to be the cornerstone of operations for GENROSE Stone + Tile | NH even today. Our New Hampshire locations are conveniently located in Pembroke and Merrimack. Visit us today! 

See us featured in the Spring 2014 Edition of Around Concord! 


Looking to start your next project?  We would love to help ›

What Customers Are Saying About Us

03/31/21 - Tim M., Belmont NH (Pembroke Showroom, 5 of 5 star rating on Google MyBusiness) "When we walked into the store we were completely overwhelmed by choices. There are so many beautiful options. Then Melissa came over to us and walked us through some of our options based on some photos we showed her. She guided us through the whole process and made sure I had everything I needed to complete the job. We are very grateful and couldn’t be happier with the service and help we got from Genrose! Thank you!" Salesperson = Melissa F

03/29/21 - Jon E., Henniker NH (Pembroke Showroom, 5 of 5 star rating on Google MyBusiness) "The showroom is beautiful with lots of tile on display. Melissa helped us a lot to pick out the perfect tile. She was so great to work with. Thank you Melissa!" Salesperson = Melissa F

03/20/21 - Ken M., Londonderry NH (Merrimack Showroom, 5 of 5 star Google MyBusiness rating) "Helpful and supportive of my design and application"

03/18/21 - Kayla F., Concord NH (Pembroke Showroom, 10 of 10 rating) "I was helped with such care. Options were presented to me, and the differences between glass, ceramic and porcelain explained. Your store is beautiful. I will absolutely let people know how great the quality is. It was a nicer experience than choosing tile at a big box store because i knew my choices were best for the project."

03/17/21 - Customer in Contoocook NH (Pembroke Showroom, 9 of 10 rating) "Our sales person was Melissa and she was fantastic and responsive. The best " Salesperson = Melissa F

03/16/21 - Customer in Merrimack NH (Merrimack Showroom, 9 of 10 rating) "The salesperson knew her tile"

03/09/21 - Linda H. (Ipswich Showroom and Pembroke Showroom, 5 of 5 star rating on Google My Business) "During my recent bathroom renovation, I had occasion to purchase from the Ipswich, MA and Pembroke, NH stores. All of your sales staff were very helpful and a pleasure to work with."

2/27/2021 - Ken B., (Pembroke Showroom, 5 of 5 star rating on Google My Business) "Extremely knowledgeable and friendly. Highly recommended"

11/23/2020 - Doug, Merrimack NH (Merrimack Showroom, 8 of 10 rating) "We purchased our stone/grout/sealer from Denise. The service and delivery time was great. The finished project looks great. Thanks"  Salesperson = Denise S

11/18/2020 - Jennifer T., Concord NH (Pembroke Showroom, 5 of 5 star review on Google My Business) "Melissa at the Pembroke store was great to work with. We had no idea what we wanted going into the project but after 2 visits she helped us find the perfect tile for our kitchen. We are in love with the finished product and it came in much sooner than we expected!" Salesperson = Melissa F

05/28/19 - Sarah O., Pittsfield NH (Pembroke Showroom, 10 of 10 rating) " Amy was fantastic to work with, together we created a beautiful bathroom that I can enjoy for a very long time!" Salesperson = Amy S

05/28/19 - Leo G., New Hampshire (Pembroke Showroom), 4 of 5-star review via Google My Business

05/20/19 - Tracy B., Waterville Valley NH (Pembroke and Merrimack Showrooms) 10 of 10 rating - Salespeople = Jules R and Chad L

05/01/19 - Lilian C., (Pembroke Showroom) 4 of 5 star rating

05/31/18 - Rick M., Concord NH (Pembroke Showroom, 10 of 10 rating) "Your staff go to all ends to assure we got the stone we wanted and needed being very accommodating and with safety at the forefront at all times.  Even the staff moving stone for viewing were very helpful."  Salesperson = Jules R

05/29/18 - George D., G N David and Son, Concord NH (Pembroke Showroom, 10 of 10 rating) " Aimee was helpful and knowledgeable. She was quick to get answers for me. I enjoyed my transaction."

05/15/18 - Deborah D., Bedford NH (Pembroke Showroom, 10 of 10 rating) " Sales staff did a wonderful job assisting me with the tile selection and design", Salesperson = Heather H

02/22/18 - Larry L., LJ Lajoie Home Repair, Concord NH (Pembroke Showroom, 10 of 10 rating) " I am a contractor and love sending my customers to the Pembroke location. The staff is awesome at helping my customers pick their tile and and stone products.That makes my company look good and takes a lot of presser off me." Salesperson = AndrewS

02/22/18 - She M., Merrimack NH (Merrimack Showroom, 10 of 10 rating) " Priscilla was awesome to deal with. Very knowledgeable and helpful."

02/21/18 - Showroom Customer, Bow Bog NH (Pembroke Showroom, 10 of 10 rating) " Your salespeople were very helpful and did not pressure me in the least. They were also good at suggesting different options of tile, colors of grout etc. And generous in allowing me to take samples home. Great selection of tile, too!"

02/13/18 - Dan P., Chester NH (Pembroke Showroom, 9 of 10 rating) "Amy was extremely helpful." Salesperson = AmyS

02/10/18 - Showroom Customer, Concord NH (Pembroke Showroom, 10 of 10 rating) "Great products and Jules was great!"

0​1/29/18 - Showroom Customer, Nashua NH (Merrimack Showroom, 10 of 10 rating) "IT was a pleasure working with such a knowledgeable, helpful, and professional person. Priscilla is the best!!!!!!!"

01/03/18 - Jennifer E., New London NH (Pembroke Showroom, 10 of 10 rating) "Aimee is great with colors!"

12/28/17 - Showroom Customer, Concord NH (Pembroke Showroom, 10 of 10 rating) "Courteous service. Helped make good decision on choice of tile. Very accommodating in getting extra supplies needed quickly to complete job."

12/04/17 - Christine W., Concord NH (Pembroke Showroom, 10 of 10 rating) "​Love the tile and love Heather H. No matter how much I dithered over a choice she was patient and fun to work with Will be back for other projects"

11/7/17 - Showroom Customer, Hooksett NH (Pembroke Showroom, 10 of 10 rating) "Very Impressed with our experience with Galleria Stone and Amy S.

10/30/17 - David T., Meredith NH (Pembroke Showroom, 10 of 10 rating) "Great ideas on how to accomplish what we wanted. Good delivery performance. Pleasant sales experience." Salesperson - Aimee M.

10/19/17 - Showroom Customer, Concord NH (Pembroke Showroom, 10 of 10 rating) "love the tile, Heather was great to work with"

10/18/17 - Jolin K., Kish Consulting, Hanover NH (Pembroke Showroom, 10 of 10 rating) "The staff in the Concord store is knowledgeable and very helpful. It's a joy to work with them!" Salespeople - Aimee M. and Heather H.

10/11/17 - Showroom Customer, Manchester NH (Pembroke Showroom, 10 of 10 rating) "Everyone at the Pembroke showroom was knowledgable, patient, and a joy to work with. The assistance Drew provided was exceptional. He made sure that our project was a complete success, and went above and beyond the call of duty. Thank you!

10/3/17 - Showroom Customer, NH (Pembroke Showroom, 10 of 10 rating) "Heather was great. Really helpful and smart about the materials."

9/13/17 - Russel, Hooksett NH  says "Heather in Pembroke store was great to work with."

9/11/17 - John D. - Spring Mountain Builders, Gilmanton NH (Pembroke Showroom) 10 of 10 rating (no comments). Salesperson = Aimee M.

9/11/17 - Donna W., Upscaled Designs, Hopkinton NH says "Priscilla is extremely knowledgeable helpful and very accommodating. Would do business with her any day!"

9/6/17 - David S., Weare NH says "Very helpful and professional during the process" Salesperson: Priscilla S.

07/21/2017- QUINCY627 says "I had a great experience at the Concord NH location. The sales associate Jules was knowledgeable about the products and designs. He listened to what we wanted and found us a great option within our budget. I would recommend this company to anyone. I had some extra tiles left over and they gladly accepted and processed my return. This is how a great business operates."